Food Date Tracking Software for UK Farm Shops & Food Halls

SellBy tracks best before, sell by and use by dates with a barcode scan at the point of delivery — purpose-built for small food retail venues like farm shops, food halls and garden centres. No paperwork, no spreadsheets: every batch is logged the moment it arrives, and nothing past its date stays on sale.

Scan deliveries in

Record every delivery with a barcode scan — product, supplier and its date code logged in seconds.

Track best before dates

Sell by, best before or use by — every batch is tracked and surfaced before it becomes a problem.

Act before dates pass

Move stock to the reduced shelf or remove it from sale with a clear, recorded reason.

Shelf checks

A simple daily check confirms stock has been looked at — and the app remembers who and when.

Built for teams

Managers see the whole picture with insights and activity logs; staff just record deliveries and check stock.

Why do farm shops and food halls need date tracking software?

Environmental Health Officer compliance. When an EHO visits, they will ask how you make sure nothing past its date is on sale. With SellBy the answer is on your dashboard: every batch logged at delivery, every shelf check recorded, and every reduction or removal made with a reason before its date.

Less waste, better margins. Stock nearing its date is surfaced days ahead, so you can move it to the reduced shelf and sell it instead of throwing it away. The reporting shows exactly how much you saved — and which suppliers deliver short shelf life.

Team accountability without chasing. Every action is signed to a named person: who scanned the delivery in, who checked the shelf and when, who removed the stock and why. Nothing relies on memory or a whiteboard in the back room.

A complete audit trail. Delivery records, date checks, reductions and removals are kept automatically, so proving your due diligence is a few clicks rather than a week of paperwork. For a small food business, that is the difference between a routine visit and a difficult one.

See it working with your own stock

Try the full product on fictitious data — no signup, no card.