iOS app coming soon

Date tracking for food halls, farm shops & garden centres

SellBy keeps every delivery, best before date and shelf check in one place — so nothing past its date is ever on sale, your business stays compliant with food safety rules, and proving it takes seconds. Built for small food businesses: food halls, farm shops, garden centres, delis and cafés.

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No sign-up, no card — everything works on sample data.

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Scan deliveries in

Record every delivery with a barcode scan — product, supplier and its date code logged in seconds.

Track best before dates

Sell by, best before or use by — every batch is tracked and surfaced before it becomes a problem.

Act before dates pass

Move stock to the reduced shelf or remove it from sale with a clear, recorded reason.

Shelf checks

A simple daily check confirms stock has been looked at — and the app remembers who and when.

Built for teams

Managers see the whole picture with insights and activity logs; staff just record deliveries and check stock.

How it works

  1. 1

    Scan the product barcode on delivery and enter its date code.

  2. 2

    The dashboard shows everything overdue, due soon or quarantined.

  3. 3

    Staff mark shelf checks and act on stock before its date.

  4. 4

    Managers get insights, activity logs and full team control.

Simple pricing

Base plan £10/month per store, add the reporting module for £7/month. No per-scan fees. Cancel any time. Unlimited SKUs.

Per store

£10/month

includes 1 manager & 5 staff places

  • Unlimited SKUs in your inventory
  • Barcode delivery recording with date codes
  • Best before / sell by / use by tracking
  • Reduced shelf & stock removal with reasons
  • Shelf checks and activity log
  • Managers get insights and team control

Extra manager £3/month

Extra staff place £1/month

Get started
Add-on

Reporting module

£7/month

per store, on top of the base plan

  • Slow seller analysis — lines regularly reduced
  • Waste report — units removed, by reason & supplier
  • Average shelf life at delivery
  • Worst-supplier ranking for short-dated stock
  • Quantities & discounts captured on every delivery

Managers only. Reports build up from the day it's switched on.

Get started Not sure yet? Try the free demo

Overdue stock alerts and daily email reminders for managers are included in the base subscription — no add-on needed.

Send us an enquiry

Tell us about your business and we'll get back to you.